Dr Sihle witnessed her patients’ fear of risk exposure during the COVID-19 pandemic and felt compelled to serve them virtually, a practice she is well familiar with, having worked in telemedicine for an international company. She started consulting with her patient’s telephonically and realised that South Africans were open to the idea of digital healthcare. It was then that she decided to create a virtual practice. Prime Medical Solutions Inc was founded in 2020 with the clear aim of serving her patients at their convenience.